Big Thief

Red Rocks 2026
In Support Of Mental health & wellness for the music industry
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Big Thief
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's biggest artists with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Nonprofit Partners
Propeller Partners
The Red Rocks VIP Experience

Win the Ultimate Big Thief Night at Red Rocks

Everyone Wins

A turnkey way to promote your tour & do massive good.

Big Thief Gets

  • A light-lift way to support the people behind every tour
  • Thousands of new fans and first-party emails, all yours to keep
  • A Red Rocks night that gives back to your own community

Fans Get

  • A real shot at a once-in-a-lifetime Red Rocks night
  • A way to give back to the music community they love
  • Closer access to Big Thief than ever before

Backline Gets

  • Real funding from every entry
  • Reach to thousands of new supporters
  • High-intent activist leads
The Cause

Backline takes care of the people who make the music.

Backline connects music industry professionals and their families with a trusted network of mental health and wellness providers. From 24/7 crisis support to case management and care on tour, Backline is building a safer, more supportive music industry, free and confidential for artists, crew, and everyone behind the show.

Building a safer and more supportive music industry.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: tickets, experiences, logistics
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for Backline
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Meet & greet for winner + guest
  • Signed memorabilia or merch pack for winner
  • Social support from Big Thief's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)

Let's take care of the people behind the music.

Case Studies